Where did the idea actually come from?
I’ve had a strong interest in ideation and innovation since I was a child. I love the joy that comes from creatng something new and solving problems together with others. However, throughout my career, I repeatedly encountered a troubling observation – in too many work environments, creativity and ideation are seen more as costs and a waste of time rather than a valuable asset. I also noticed that many people think they aren’t creative. They may feel that creativity belongs only to certain people or certain fields. This is something I find incredibly frustrating.
This frustration led to the creation of Akreative. I am passionate about changing how companies and organizations perceive creativity and ideation. I want to prove that everyone is creative when they are given the right methods, the right work environment, and the right tools. Absolutely everyone, regardless of role, industry, or job function.
Creativity is a way of seeing, thinking, and solving problems in new ways. It’s not just brainstorming or colored pens, but everyday decision-making. I want to inspire, motivate, and help people discover their own creativity, and above all, build work environments where ideas flow freely, and everyone feels included and valued.
– Siiri Akrenius, Founder of Akreative Consulting Oy
Master of Culture and Arts, Creative Design Management
Some of my clients






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